Notable Collaborations

The Partnerships That Defined an Era

01

LeBron James × Coca-Cola Powerade

A landmark cross-industry partnership negotiated during McKillips' Warner Bros. tenure — bringing together one of the most iconic athletes of the era with a category-defining beverage brand.

Sports Marketing · 2004
02

Jeff Gordon × NASCAR

A multi-faceted licensing and media deal with the four-time NASCAR Cup Series champion — a textbook case of pairing IP with audience at peak cultural relevance.

Motorsport Partnership · Early 2000s
03

Six Flags × Qiddiya, Saudi Arabia

Oversaw the inception of the first Six Flags theme park in Saudi Arabia at the Qiddiya entertainment city — a flagship of the Kingdom's Vision 2030 initiative.

Global Expansion · Opened Dec 2025