Notable Collaborations
The Partnerships That Defined an Era
01
LeBron James × Coca-Cola Powerade
A landmark cross-industry partnership negotiated during McKillips' Warner Bros. tenure — bringing together one of the most iconic athletes of the era with a category-defining beverage brand.
Sports Marketing · 2004
02
Jeff Gordon × NASCAR
A multi-faceted licensing and media deal with the four-time NASCAR Cup Series champion — a textbook case of pairing IP with audience at peak cultural relevance.
Motorsport Partnership · Early 2000s
03
Six Flags × Qiddiya, Saudi Arabia
Oversaw the inception of the first Six Flags theme park in Saudi Arabia at the Qiddiya entertainment city — a flagship of the Kingdom's Vision 2030 initiative.
Global Expansion · Opened Dec 2025